SEO that fits how you actually work

Getting your site ranked isn't about following a generic checklist. We build optimization strategies around your specific situation, your audience, and your goals. You work directly with someone who understands both search algorithms and the messy reality of running a website. Every recommendation is something you can actually implement, not theoretical best practice from a blog post written three years ago.

Start the conversation How we approach it

SEO workspace showing strategy development

How we typically start working together

Most people come to us knowing their site could rank better but unsure where the real problems are. We start with a focused look at what's actually holding you back, not a 50-page audit that sits unread. The first few weeks involve understanding your current position, identifying specific opportunities, and building a plan that makes sense for how much time and budget you have. No one expects you to implement everything overnight.

Initial assessment call

We spend an hour going through your site together. You show me what you've tried, what hasn't worked, and what you're aiming for. I explain what I'm seeing from a technical and content perspective. By the end, you'll know whether this makes sense to pursue and what kind of timeline we're looking at.

Focused diagnostic review

I dig into your current rankings, technical setup, content structure, and how competitors in your space are approaching things. The output is a ranked list of what to fix first, based on impact and difficulty. You get specific next steps, not vague recommendations about "improving content quality" or "building authority."

First implementation phase

We tackle the highest-value changes over the first month. This usually involves fixing technical issues that are easy wins, optimizing existing pages that are close to ranking, and mapping out a content strategy. You implement at your own pace with guidance on each piece. Results typically start showing up within 6-8 weeks.

Detailed SEO analysis and planning session

What the first month actually involves

You're not buying a package of hours or a fixed deliverable list. The first four weeks are about figuring out what moves the needle for your specific situation. We set up proper tracking so you can see what's working. I walk you through the technical fixes that are blocking indexing or slowing your site down. We identify which existing pages have the most potential and how to optimize them. By week four, you have a clear roadmap and you've already started seeing some movement in your rankings. Most clients continue monthly after that because the work is iterative, but there's no obligation.

Getting help when something breaks or changes

Search algorithms update constantly. Your site changes. Competitors do something unexpected. Having someone you can message when rankings suddenly drop or a new feature isn't indexing properly matters more than any initial strategy. You're not submitting tickets to a support queue. You message me directly, I look at what happened, and we figure out the fix together. Usually within a few hours.

Direct communication and problem-solving session

Direct access when you need it

No support ticketing system. You have my contact info. When something urgent comes up or you need clarification on a recommendation, you just reach out. Response time is typically a few hours during business days, sometimes faster if it's critical. For ongoing monthly work, you also get a scheduled check-in call every two weeks.

Adapting to algorithm changes

When Google rolls out a significant update, I monitor how your site is affected and let you know if we need to adjust anything. Sometimes your rankings improve, sometimes they drop temporarily. Either way, you get an explanation of what happened and what we're doing about it. No guessing or waiting weeks to figure out what went wrong.

Technical troubleshooting

New plugin breaks your structured data. Server migration causes indexing issues. You accidentally blocked crawlers with robots.txt. Whatever the technical problem, I help diagnose and fix it. Sometimes that means hopping on a screen share to walk through the steps together. Other times it's just sending you the exact code snippet you need.

Strategy adjustments

Your business priorities shift. A new competitor appears. You want to target a different keyword set. The strategy we built three months ago might need updating. We review performance monthly and adjust the plan based on what's actually working. You're never locked into an outdated approach because that's what the original document said.

Building long-term visibility, not quick wins

Real SEO improvement takes months. Anyone promising first-page rankings in 30 days is either lying or targeting keywords no one searches for. We focus on sustainable growth that compounds over time. Each month builds on the previous work. Your traffic curve trends upward, even if individual weeks fluctuate.

Long-term growth tracking and performance analysis

What ongoing work looks like

After the initial setup phase, most clients continue with monthly optimization work. We're constantly refining existing content, creating new pieces that target specific opportunities, fixing technical issues as they emerge, and monitoring how competitors are positioning themselves. The monthly time commitment varies based on your goals and how much you can implement internally versus needing my help with. Some months we focus heavily on content, other months it's more technical work or link analysis.

Months 1-3: Foundation and quick wins

Fix critical technical issues, optimize high-potential existing pages, establish tracking and reporting. You typically see some ranking improvements in this period, though major jumps are rare. We're building the foundation that makes everything else work.

Months 4-6: Content expansion and authority building

Create new content targeting specific keyword clusters, improve internal linking structure, start building quality backlinks through outreach and partnerships. Traffic usually starts climbing noticeably during this phase as the earlier technical work pays off and new content gets indexed.

Months 7-12: Scaling what works

Double down on content topics that are performing, expand to related keyword areas, optimize conversion paths for your highest-traffic pages. By this point you have real data showing what's working for your specific site and audience, so we can be more strategic about where to invest effort.

Year two and beyond: Maintaining position and exploring new opportunities

Keep existing rankings stable, defend against new competitors, expand into adjacent topic areas or geographic markets. The work never fully stops because search is constantly evolving, but the month-to-month effort decreases as your site builds more authority and momentum.

Let's figure out if this makes sense for your site

No sales pitch, no obligation. We'll spend an hour looking at your current situation and I'll give you honest feedback about what needs to happen and whether I'm the right person to help with it. Sometimes the answer is that you should handle it internally or that you're not ready for SEO work yet. That's fine. I'd rather have that conversation upfront than waste your time and money.

Schedule initial call Background and approach